OVERALL BUSINESS CHALENGE
The SportsWired/My Team Planet Case Study is a 12 page insight into many primary capabilities of Silver Earth, and the migration from legacy systems and historical transactional data into OmniChannel Commerce.
PROBLEM
November/December of 2010 was 40% of annual sales, and the existing platform could not scale in numerous dimensions:
- Orders fulfillment – volume of orders across 20 websites
- Inability to manage SEO expenditures
- Time-consuming inventory synchronization across 20 databases
SOLUTION
Major upgrade and migration to OmniChannel Commerce across 200,000+ customer accounts and 400,000+ orders. The implementation started with 4 websites to test the platform. Once all debugging was performed we migrated the remaining 16 with ease. The results were:
- Lower cost of fulfillment and marketing expenditures
- Greater content control
- Efficiencies in every major cost center
- Dec. 2011 saw a YOY increase in top line revenue by 30%
- Average order value increased by 8%
- SEO conversions increased while cost per acquisition decreased
THIS CASE STUDY COVERS:
✔ Data Migration from legacy systems
✔ Content Management
✔ Products Management
✔ Drop Shipments
✔ SEO
✔ Order Queues
✔ Inventory and Scanning
# of Websites: 25 (and growing)
# of Product SKU’s: 85,000
# of Drop Ship SKU’s: 3,000
# of Orders Annually: 50,000+
# of Orders on peak Day: 1,750
# of Vendors: 100
# of Employees in high-season: 15
# of Customer Accounts: 300,000
Testimonial
"Data migration was pure ease. I had not even really considered this issue, which could have been a major headache. However, the order and customer migration was painless for us as the end-client. Absolutely no issues since the transition. And I only had to review a few test accounts to ensure data integrity."
- Bryan Johnson, Owner, SportsWired.com
DOWNLOAD CASE STUDY PDF