OVERALL BUSINESS CHALLENGE
The ShopTwigs business is primarily a Bricks ‘n Mortar boutique aimed at Women’s Fashion Apparel, with a website to provide an additional 30% in top-line revenue. With an average sales transaction of more than $200, the typical ShopTwig’s customer falls into the high-end income category, and so the systems requirements to serve these sophisticated shoppers is robust. When the owners of ShopTwigs grew frustrated with their RetailPro system and difficult integration with their on-line storefront, they turned to Silver Earth to provide the One Integrated Multi-Storefront e-Commerce Platform.
PROBLEM
Existing PoS provider, Retail Pro, was not keeping up with the online technology, and there was no easy integration with the product catalog and inventory of the brick&mortar store with the website. ShopTwigs needed to meet the requirements of high-end clientele who’s expectations were not being met online with the Retail Pro third-party “integrated” solution.
SOLUTION
Major upgrade and migration to OmniChannel Commerce across 20,000+ customer accounts and 65,000+ orders. In the migration to OmniChannel Commerce ShopTwigs worked closely with Silver Earth developers to create custom enhancements to support blended in-store/online customer base management tools. This integration between brick & mortar and the online presence has solved countless problems and streamlined inventory management.
One centralized platform has dramatically lowered costs to support their IT environment. No more hefty annual fees to support certified POS terminals, a significant savings. One intelligent database that provides One Reporting architecture. One admin interface that allows perfect integration of brick&mortar presence and online presence.
THIS CASE STUDY COVERS:
✔ Reporting Tools
✔ Promo Codes
✔ Web Integration
# of StoreFronts: 2 (POS terminals and on-line)
# of Product SKU’s: 65,000
# of Vendors: 150
# of Customer Accounts: 20,000
Annual Sales: 7-figures
Features
- Quickly add new products, vendors and storefronts—with the click of a few buttons.
- Expand easily and with agility to enter new sales channels. You'll be able to market to each channel uniquely and have it all integrated in one real-time inventory.
- See at a glance how your business is performing. Real-time reporting on orders, inventory, supply chain, shipments, customers (and more) across all sales channels.